January 30, 2017 in Corporate Culture, Our life, and 0 other
January 25, 2017 in Data, database management, and 2 others
How to Create Strong Michigan Marketing for SMBs with Digital
The Big 3 automakers and their suppliers seem to get all the credit and blame for whatever is happening to Michigan’s economy. And there’s a large portion of Michigan marketing…
January 10, 2017 in Branding, Customer Centric Marketing, and 2 others
Keeping a Personal Connection with Customers in Today’s VR, AI, Digital World
It’s easy to see that technology is radically changing the retail environment at an ever-increasing rate. AI is starting to take over online chats and customer service. Virtual reality and…
January 3, 2017 in Customer Loyalty, Data, and 3 others
Retail Predictions for 2017 From Our Retail Marketing Experts
With over 50 years of retail marketing experience, we’ve seen a lot of trends come and go. But, in recent years, retail (and just about everything else) seems to be…
December 6, 2016 in furniture retailers, Marketing, and 2 others
7 Types of Marketing Strategies That Create Urgency
If you need to create sales right now, there are several types of marketing strategies we’ve used for clients to create urgency in shoppers minds. Here are 7 types of retail marketing strategies that move the sales needle.
November 16, 2016 in Ad of the week, Holidays, and 1 other
Ad of the Week: Milka – The Time Machine
Some people just can’t wait for Christmas. Kids espcially find it hard to wait. In this cute commerical for Milka chocolates, one kid decides he doesn’t have to wait
November 15, 2016 in Advertising, Data, and 7 others
The Best Tactics for Retail Marketing in a Digital World
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
November 9, 2016 in Ad of the week, Advertising, and 3 others
Ad of the Week – Temptations Cat Treats – Keep Them Busy
I figured everyone could use a good chuckle today. I know we’re a divided nation this morning – cat people vs dog people – but this is one cat commercial even us dog people can get behind.
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
How Using Data to Find Purchase Triggers Improves Your Retail Marketing
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
October 26, 2016 in Ad of the week, Cause marketing, and 2 others