July 20, 2012 in Advertising, Digital Marketing, and 2 others
Advertisers are scrambling to find places where people will still watch their ads. How do you get people to not skip them on TV with their DVR? How do you…
July 18, 2012 in Ad of the week,
With the Olympics about to start in London, it's the perfect time for Tourism Ireland to tout its country, just a hop-skip away, as a place to escape from the…
July 17, 2012 in Advertising, Direct Marketing, and 3 others
Over the years retailers have trained customers to expect a sale with the biggest offers on the “natural holidays” like 4th of July, Labor Day and Thanksgiving. When these special…
July 10, 2012 in Books, Business, and 3 others
As president of the Detroit chapter of Social Media Club, I had the extreme pleasure of welcoming Gini Dietrich as speaker at our monthly event last night. Having spent a little…
July 5, 2012 in Holidays, media, and 3 others
Unless you're a wireless hermit, privacy doesn't exist any more. Even if you don't have any social media accounts and painstakingly make sure you are never seen online, your picture…
July 2, 2012 in Social Media, web video, and 0 other
This last Saturday Social Media Day Detroit was just a small but sucessful part of a bigger, global social media day movement started by Mashable. The state of Michigan officially…
June 27, 2012 in Ad of the week, Food and Drink, and 1 other
A lot of companies talk about being transparent, but McDonald's Canada is walking the walk with their new campaign "Our Food, Your Questions." They've basically invited you to ask whatever…
June 25, 2012 in Business, Customer Loyalty, and 5 others
With all the digital, social and one-to-one marketing tools available today, we can anticipate customers needs almost before they know they need them. Customers love when they find an answer…
June 22, 2012 in Social Media, Weblogs, and 0 other
I haven't been able to post here in awhile and it's been driving me crazy. You see, by some weird circumstances, we can't access Typepad.com from our office. Our IT…
June 11, 2012 in Business, Digital Marketing, and 4 others
Getting started on Facebook for your business can be a scary thing. For one thing, Facebook is always changing the rules. 5 months ago, we were building landing pages to…
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