June 1, 2012 in General,
I was thinking about higher education and wondered what their twitter feeds could tell us about individual schools. So to find out, I followed all the Ivy League Schools, the…
May 17, 2012 in Ad of the week, Fashion & Style, and 1 other
The latest offering from high-end jeweler, Cartier, is really more of a cinematic short than an ad. It has sweeping vistas from around the world, a beautiful score recorded…
May 15, 2012 in Cause marketing, Marketing, and 4 others
Whether you're putting together a conference, a charity event or a brand new inspirational festival, there are certian things you need to do to make sure it's a success. Today's…
May 8, 2012 in Ad of the week, Travel, and 0 other
The cinematography is stunning. The locations are beautiful. The soundtrack – mesmerizing. But the best thing about this ad is… the strategy. It takes high end business travelers and tells…
May 6, 2012 in Business, demographics, and 0 other
We all love getting more than what we paid for. Yet a lot of companies shy away from hiring people who are interested but overqualified for the job. Personally, I…
It's not often a big brand will spend time and money on a big ad that doesn't mention their name or show their logo. But that's exactly what Ford did…
May 1, 2012 in Digital Marketing, Marketing, and 4 others
I am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me…
April 23, 2012 in Business, Weblogs, and 0 other
Building a blog is a lot like building a brand, except the brand is you – even if you're writing a company blog, says Lynne Meredith Golodner, author of The…
April 10, 2012 in Mobile, Travel, and 1 other
Photo by Kathleen Howell The flowers are blooming, the grass needs cutting, and travel season is around the corner. Staying connected on the road can be a necessity or…
April 6, 2012 in Business, Social Media, and 0 other
LinkedIn isn’t sexy. It isn’t the new social media darling. It doesn’t have the sheer volume of Facebook, the immediacy of Twitter or a giant corporation backing it like Google+….
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