March 31, 2012 in Business, Content Marketing, and 4 others
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
March 7, 2012 in Ad of the week, Digital Marketing, and 2 others
A director friend of mine sent this to me and I think it's the best ad I've seen in a long time – better than any of the Super Bowl…
March 6, 2012 in Business, Marketing, and 0 other
It seems every week now someone is sending me a good example of how not to do something. Last week, it was how not to use LinkedIn to get business….
March 2, 2012 in Engagement, Social Media, and 0 other
There's one thing that increases fan/customer/community engagement with your brand's Facebook page. I've heard and read about it in many places and instances. I've seen it happen. But, recently with…
February 29, 2012 in Ad of the week,
This week, I'm anointing another ad I saw for the first time during the Grammys, Chipotle's "Back to the start" with simple animation set to a Willie Nelson version of…
February 28, 2012 in Business, Digital Marketing, and 1 other
Sometimes you can follow the basic tenets of social media and still be doing it wrong. To help yourself or your business, you want to reach out to the community,…
February 16, 2012 in Digital Marketing, Marketing, and 1 other
This is part three of our mobile marketing series. Part one was “What You Need To Do Mobile Marketing This Year” and part two was “Building a Mobile Friendly Website….
February 15, 2012 in Ad of the week,
Target is at it again – creating another stylishly fun spot that I just love. I saw it for the first time when the minute long version aired the Grammys last Sunday….
February 13, 2012 in Digital Marketing, Direct Marketing, and 3 others
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
February 7, 2012 in Ad of the week, Advertising, and 3 others
The 2012 Super Bowl and accompanying Brand Bowl has come and gone. There were some good ads and some really bad ads, but none stood out to me as truly…
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