January 27, 2012 in Ad of the week,
I don't think I've ever had an outdoor board as my Ad of the Week before, but this one really grabbed me. It's brilliant in it's message, it's positioning and…
January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
January 20, 2012 in Digital Marketing, Marketing, and 4 others
Part 2 of our Mobile Marketing Series Last week we dipped our toes into an ever-changing and exciting world of Mobile Marketing. You enter Part 2 of the Mobile series,…
January 12, 2012 in Advertising, Digital Marketing, and 4 others
Part 1: Know your mobile customer For most of us the 2012 resolutions look like this: lay off Hot Pockets, earn a ton of money and make a diligent effort…
January 4, 2012 in Ad of the week, Branding, and 1 other
There was no doubt this ad would become one of my ads of the week. When I first saw it at home, I kept backing it up on the DVR…
December 22, 2011 in Advertising, Holidays, and 1 other
I was reading through Ad Age's list of best Christmas ads for the year and noticed that all of them other than Macy's focus on the stress of the season,…
Having spent the first eight years of my career working on the retail side of automotive advertising, I can appreciate a well-done holiday/end of year clearance event. Every car company…
December 19, 2011 in Digital Marketing, SEO, and 2 others
Bloggers link directly to the hearts and minds of your customers. Equipped with intimate industry knowledge and engaging content, successful bloggers skyrocket to front pages of the search engines with…
December 1, 2011 in Ad of the week, Advertising, and 3 others
Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought…
November 22, 2011 in Digital Marketing, Marketing, and 2 others
Have you ever wondered what to do first while developing digital strategies for your business? Should you redesign your corporate websites and rewrite all the content for search engine purposes?…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
