September 13, 2011 in Advertising, Business, and 3 others
Ever get handed one of those projects that nobody cares about? Something under the radar that just needs to get done? What do you do? Grumble and just crank something…
September 2, 2011 in Books, Holidays, and 2 others
The communications field is very broad in that it reaches industries such as PR, Marketing, Social Media, Journalism, Advertising, HR and more. Here at Yaffe we know the hard work…
September 1, 2011 in Ad of the week,
This commercial for Tide detergent featuring a tomboy little girl and an "oh-so-pink-obsessive" mom has caused a bit of controversy. Some are upset to the point of flinging F-bombs at Tide…
August 25, 2011 in Ad of the week,
Over the last few years, Burger King advertising has mastered the art of being quirky, being funny, being sublime, even being a little creepy (plastic king man in your bed,…
August 23, 2011 in Business, Digital Marketing, and 4 others
Thinking about your online business – of the various marketing tools and methods you use, which has yielded the best financial return? In this article, I’m going to share my…
August 16, 2011 in Branding, Business, and 4 others
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
August 11, 2011 in Ad of the week,
In this "go ahead and cuss, we'll just bleep it out" media climate we live in, you don't hear the phrase "full of bologna" any more. Whether it's reality shows,…
August 10, 2011 in Advertising, Direct Marketing, and 3 others
If you've looked at your mail recently, you may have noticed that much of the direct mail pieces (re: junk mail) you're getting have QR codes on them. You may…
August 5, 2011 in Ad of the week,
In this TV commercial for Fiber One snack bars, a couple is unloading groceries and the wife is trying to convince her husband to try a bar. It’s brilliant in it’s understated acting and clever writing. It follows the long held strategy of people not believing something that tastes this good could have fiber in it. But, it’s done with a bit of a twist.
August 3, 2011 in Business, Customer Service, and 3 others
I love seeing companies push their own boundries, trying out new technology and channels to connect with their customers. However, I hate to see them not make full use of the…
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