July 28, 2011 in Ad of the week,
This week's ad is a campaign that has caused a bit of controversy. It's for Summer's Eve feminine hygiene products. Now, how do you create something interesting and controversial in…
July 20, 2011 in Ad of the week, Engagement, and 1 other
It’s a film noir trailer. It’s an ad for a special edition beer. It’s an invitation to a special “in real life” event. And above all, it’s our Ad of the Week. Today we look at a beautifully shot film noir trailer for Stella Artois limited edition Black.
July 15, 2011 in Digital Marketing, Marketing, and 2 others
Last night at 5th in Royal Oak, there was a party – a social media party! Sola Obayan, online marketing strategist, founded the monthly event called Social Media is a…
July 13, 2011 in Ad of the week,
It’s an Ad of the Week Battle Royal! Two humorous ads struck our fancy this week. One makes fun of Millennials making fun of Boomers who aren’t as “social” and the other has Mary Lou Retton stuffed inside a pinata. Check out commercials: Dairy Queen – Pinatas with Mary Lou Retton and Toyota Venza – Social Network. Which do you like best?
July 8, 2011 in Digital Marketing, Marketing, and 3 others
I saw some startling statistics on smartphone usage yesterday in a DiGiDAY article and it got me thinking about all the ways mobile is changing our lives. And how we,…
July 6, 2011 in Ad of the week, Advertising, and 1 other
In last week's AOTW, we gave Pepsi their due for a fun Santa spot positioning their flagship brand with a Coke spokesperson. This week, we're giving the nod to Coca-Cola…
Do you know what fun is? Fun is when a bunch of people who have the same interest gather on one night to celebrate something in common. I’m talking about…
June 29, 2011 in Ad of the week, Food and Drink, and 0 other
What does Santa do in the summer time? Well, it seems that he cuts loose – on the dance floor and from his brand affiliation contracts. At least that's the…
June 27, 2011 in Companies Doing It Right, Customer Service, and 3 others
Not a lot of hotels are using Twitter well, much less paying attention to Foursquare. Those that do, tend to use it to push out specials and not much else….
June 22, 2011 in Ad of the week, nonprofit, and 0 other
I have to admit, I debated whether I should make this ad our ad of the week or not. It's very hard to watch. It's brutal. It shows a young…
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