June 17, 2011 in General,
As it is customary for ladies (and guys too) to chit chat, catch up, laugh and mingle at a hair salon, TNT took these timeless actions into consideration and created…
June 15, 2011 in Ad of the week, Engagement, and 1 other
One thing you probably don't know about me is that, despite the goofball exterior, I'm actually an old softy. Like my dad, who was the one blubbering like a baby…
June 14, 2011 in Digital Marketing, Marketing, and 2 others
Last week, I saw something entirely new on a movie trailer… A collective endorsement from a web site. The popular movie review site RottenTomatoes.com has developed a new “Certified Fresh” icon that is being used in the new film “X-men First Class.” Stamped on at the end of their trailer, it serves as a seal of approval by meeting the “Rotten Tomatoes” criteria. Is this a new trend or just target marketing to a younger, tech-savvy demo that doesn’t read newspapers?
June 12, 2011 in Food and Drink, nonprofit, and 0 other
For the first time, Metro Detroit will be participating in Lemonade Day Detroit, a free, community-wide program dedicated to teaching children how to start, own and operate their own business…
June 10, 2011 in Advertising, Business, and 4 others
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
June 1, 2011 in Ad of the week, web video, and 0 other
You don’t have to have a huge budget to create quality content that both sells your brand and gets it noticed by going viral. This web video for a small Camera Shop in Calgary has over a million views in just the first couple weeks since being posted. But, more importantly, it is on target for selling the brand premise – that they take photography really seriously.
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
Who doesn’t love two little girls completely plastering their sleeping grandfather’s head with beauty cream? That’s the very funny conclusion of the latest spot for Walmart.
May 18, 2011 in Ad of the week,
There has been a movement lately back towards great storytelling. Maybe it's the proliferation of digital and social channels that are more about telling your story than pushing your brand…
May 17, 2011 in Branding, Engagement, and 5 others
Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.
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