February 14, 2011 in Digital Marketing, Holidays, and 1 other
This video is dedicated to all our kindred brothers and sisters who agree that . . . Love is getting to spend your days playing with toys and finding new…
February 7, 2011 in Advertising, Engagement, and 3 others
The Super Bowl commercials were an interesting mix this year. Some that always have favorites (like Budweiser) feel a little short this year. Some breakthrough ads of old, seem to…
The Super Bowl isn't until this Sunday, but already some companies are leaking out their ads on the internet. I found this one in a paid search link, so they…
February 1, 2011 in Digital Marketing, Direct Marketing, and 4 others
Why is mobile marketing taking off right now? One answer is that it is easily targetable and has high response rate. In fact, mobile ROI is usually at least in…
Good ads tell a compelling story in an engaging way. The best ads do that in a way we've never seen before. Such is the case with the latest ad…
January 24, 2011 in Advertising, Branding, and 4 others
The other day a man asked me what I do for a living and when I told him I work in advertising he told me his brother “lies for a…
January 20, 2011 in Ad of the week, Advertising, and 0 other
This ad starts with the perception of what Blue Blood luxury has become (and perhaps some perceptions of the Cadillac brand?). It's a very cold scene of a rich couple "celebrating" their…
January 15, 2011 in Our life, Social Media, and 0 other
I am constantly watching my tweets come in. And it’s not just Twitter I am always watching, it’s Facebook too. And it’s not because I have nothing better to do…
January 5, 2011 in Ad of the week,
It's not often you see an ad that claims it's the best ad in the world. But this ad for Carlsberg beer does just that – and apparently, they…
December 31, 2010 in Business, Holidays, and 1 other
I asked some of the staff around here to give me some bold predictions for the New Year. They could be business-related, work-related, general or just plain absurd. Here are…
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