October 19, 2010 in Digital Marketing, Engagement, and 2 others
I didn't expect to find it in a sleepy little town of 8000 sandwiched between a national forest and Lake Michigan. But, a couple of weeks ago I visited the small…
October 12, 2010 in Business, demographics, and 2 others
They say don’t believe everything you see on TV. But that doesn’t mean you shouldn’t believe some of it. Like when the authoritative voice warns you, “Kids, don’t try this at…
October 11, 2010 in Advertising, Branding, and 5 others
Brand Camp 2010 was last Friday. It had a different vibe than last year's event, but still was a day full of great speakers giving great presentations. Some were informational, some…
October 6, 2010 in Cause marketing, Music, and 2 others
It's amazing what passion can do. As I write this, I'm sitting in a studio in downtown Detroit watching an incredible group of musicians come together for a cause. The…
September 23, 2010 in Ad of the week, Design, and 0 other
Yes, good print ads do still exist! And here's one that's copy heavy and doesn't even show the product. Did I mention it's great? As a writer and old school ad guy…
September 22, 2010 in Advertising, Books, and 3 others
Like most of you reading this, I spend time every day reading advertising, branding and social media blogs. It's how we keep up, how we learn what's working, and…
September 20, 2010 in Advertising, Engagement, and 2 others
Admittedly, I'm not normal. I have been known to yell "Hey, I was watching that!" when my daughter changes the channel in the middle of a commercial. But it turns…
September 16, 2010 in Ad of the week, Marketing, and 1 other
Marketing green has been a significant trend for awhile now. So, when this ad opens up with a shot of huge chunks of ice crashing off the polar ice shelf…
September 10, 2010 in Advertising, Customer Loyalty, and 2 others
I often think about advertising on my morning runs. Not in a "things I have to do for clients today" sort of way, but in a mind-freeing, creative sort of…
September 8, 2010 in Ad of the week,
Target has always hand some amazing art direction. And the quality has been amazingly consistent. But this ad kicks it up a notch. It was created to run during this…
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