September 7, 2010 in Advertising, Promotion, and 0 other
There are many smart ways to advertise a product and business, but there's one method I come across frequently that I find to be absolutely ineffective. I'm talking about the people who stand…
September 2, 2010 in Business, Customer Service, and 2 others
The landscape of social media marketing changes every day—literally. That's not a revolutionary statement, but I find it helpful at times to step back and do what I tell my…
September 1, 2010 in Ad of the week,
Here's an ad that combines good storytelling and engagement to draw you in and keep drawing you in until a twist reveals the sales pitch. But, it's done in such…
August 26, 2010 in Ad of the week, nonprofit, and 1 other
One of the top viral videos for the week is one inspiring video touting the Internet as the logical choice to win this year's Nobel Peace Prize. It's called "Take…
August 24, 2010 in Social Media,
In the wake of the recent negative buzz around the Dislike button scam, FaceMod CEO Ron Sharpp goes on record defending his thumbs-down plug-in as the real deal. "For those who are wondering, the Dislike…
August 19, 2010 in Ad of the week,
Okay, a Dodge tent event does not usually make many ad of the week lists, I'm sure. I know, I've done a few in my time. This one had a…
August 13, 2010 in Companies Doing It Right, Engagement, and 4 others
Combine innovative thinking, a crowded downtown and the latest technology and you have the makings of a guerrilla marketing hit. Using ultra cool architectural projection mapping, BMW launched it's Joy…
August 11, 2010 in Ad of the week, Advertising, and 2 others
This week, on our Facebook page, we asked what was the funniest ad you ever saw – from any era, any medium. We got some interesting answers. So, for this…
August 10, 2010 in Corporate Culture, Engagement, and 2 others
In this new world of always on, always connected media, companies are looking for ways to create deeper engagement with their customers. Some create all kinds of elaborate gimmicks, contests…
August 6, 2010 in Branding, Business, and 6 others
Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
