August 4, 2010 in Ad of the week,
It's not often a retailer creates and runs an ad for a product they don't sell. But, when McDonald's introduced their line of smoothie offerings as part of their McCafe campaign,…
August 2, 2010 in Business, Digital Marketing, and 1 other
Digital technology. You can't hardly swing a mouse over your head without hitting something new and incredible. The mix of how we we bring our clients to market at The…
July 28, 2010 in Ad of the week,
Today's ad of the week comes to us from across the pond. It's a series of British ads/videos for Walls foods. Each video features a very engaging story of a…
July 26, 2010 in Books, Branding, and 3 others
One of our clients has always been about making customers happy. Since we started working with them, they've told us incredible stories about how they've gone far above and beyond…
July 20, 2010 in Digital Marketing, Engagement, and 6 others
You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched…
July 14, 2010 in Ad of the week, Digital Marketing, and 4 others
Sure, we've already made the original "Old Spice Man"our ad of the week when it debuted in February. But Old Spice has taken the campaign to a brilliant new level….
July 13, 2010 in Advertising, Engagement, and 4 others
Agencies and brands spend hundreds of thousands of dollars testing TV commercials to see what version is liked better or what is more effective or what resonates best with consumers….
July 8, 2010 in Marketing, PR, and 1 other
It's no secret. Parades today aren't what they used to be. They've turned into marketing venues. My small town 4th of July parade no longer has marching bands, barely has…
Geiko has always had an unconventional approach to their advertising. For years now, instead of one over-arching campaign, they have created multiple campaigns that are completely different from each other….
July 6, 2010 in Branding, Business, and 5 others
Hi, Marketing! I’m Public Relations, your next-door neighbor. Unfortunately, we’ve never met, even though we’ve lived here for a while. I live in this silo: OK, I don’t live…
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