July 2, 2010 in Social Media,
Do’s & Don’ts For Businesses New to Social Media
Is your business just getting into social media? If you are, that's a good thing. But, it's easy to get carried away with trying to make an impact or to…
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June 30, 2010 in Ad of the week, Engagement, and 2 others
Ad of the Week: Wheat Thins – Unsuspecting Tweeters
When it comes to paying attention to what your customers are saying and then engaging them – this campaign from Wheat Thins crackers has it in spades! The whole premise…
June 29, 2010 in Business, Companies Doing It Right, and 2 others
What companies do you admire?
With so much change in the marketing and branding world these days and all the economic upheaval, it's easy to think about what companies are doing wrong. But what about…
June 25, 2010 in Business, Corporate Culture, and 3 others
The Entrepreneurs Will Save Us All
Been thinking a lot about entrepreneurs and startup businesses. Much of the talk in the Michigan area is about how it's not going to be the rebirth of the big…
June 23, 2010 in Ad of the week,
Ad of the Week: Orcon Broadband – Together Incredible
How do you show off the incredible speed and power of your broadband service? How about pulling together 8 talented New Zealanders and Detroit rocker Iggy Pop to rerecord his…
June 18, 2010 in Branding, Business, and 2 others
What’s Your Narrative? Don’t Let Your Brand Be Bland.
You hear a lot these days about how brands need to shift from just broadcasting sales messages to telling stories. This is especially true when you move into the digital…
June 16, 2010 in Ad of the week,
Ad of the Week Faceoff: Huggies Jeans Diapers vs. Travelers Happy Water Hole
This week, we're doing something different. Giving two different ad of the week choices in a big brand smack down. And you get to decide who's the winner! Two ads…
June 14, 2010 in Branding, Business, and 3 others
Detroit is rising. Are you up for it?
We really have to think hard about looking at the glass half full to restore the energy this city embodies. So much is happening to give this city a new…
June 10, 2010 in Ad of the week,
Ad of the Week: DISH Network – Free HD For Life Astronauts
This week we're featuring a set of two ads by DISH Network. They're pretty good product benefit ads featuring two goofy astronauts out in space trying to flip the switch…
June 2, 2010 in Ad of the week,
Ad of the Week: Honda – Let it Shine
Here's one of those fun "how did they do that" kind of ads. This spot for Honda Insight is simple and elegant, but complex to pull off. It features a whole bunch…