May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 27, 2010 in Branding, Business, and 5 others
For those of you who read Mike's Ad of the Week post about the Skittles Tube Sock ad, you'll remember how he said, "You're not really sure if they're brilliant…
This ad for Mastercard is beautifully shot, the music is wonderful, the sentiment is moving. It's kids in Africa playing soccer with a moving sound track laced with African music. It…
Skittles ads are always a little out there. They tend to be on the weird side, but usually in a good way. In fact, many of them, you're not really…
May 18, 2010 in Branding, Business, and 5 others
If you have the right team and put your mind to it, you can create a start up business over the weekend. That's one of the things I learned at…
May 14, 2010 in Ad of the week,
Every once in awhile someone comes up with an amazing "how did they do that" product demonstration that is both fun to watch and actually shows a product benefit. Lexus…
May 13, 2010 in Branding, Business, and 3 others
Every company that has achieved huge success had a moment in their development when they stepped off the "me too" cliff and plunged headlong into the abyss alone. To truly differentiate…
May 7, 2010 in Advertising, Branding, and 8 others
The world of marketing and business is changing so fast, chances are you feel like you're falling hopelessly behind in some aspect of it. Everyone is sorting through all the…
May 5, 2010 in Ad of the week, web video, and 0 other
It's the dread of every young person, the moment you have to buy a minivan and turn in your "cool" card. I know my family has grown up enough that…
May 3, 2010 in Business, Customer Loyalty, and 5 others
There's a lot of talk these days about foursquare and other geolocation apps and services. Most marketers are excited about the possibilities to be able to connect with customers based…
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