March 23, 2010 in Advertising, Branding, and 6 others
America's been on the social marketing and cause related marketing bandwagon for a couple years now. But can you use marketing to get a community to pass a bond millage…
March 19, 2010 in Advertising, Branding, and 7 others
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies…
March 17, 2010 in Ad of the week, Advertising, and 1 other
This week we honor a very funny, but understated (until the end, anyway) TV ad for FedEx shipping. In it, a group of business people are sitting around a conference table….
March 15, 2010 in Branding, Business, and 6 others
It seems technology and the way it affects how we do business is changing on an almost daily basis. Every Internet search, eNewsletter or blog post seems to turn up…
The Zappos shoe and apparel company has a rather quirky corporate culture, as I discussed in a blog post a couple weeks ago in What Story Is Your Brand Telling. Their…
March 8, 2010 in Branding, Business, and 6 others
After a rather tumultuous time for American car makers, Chevy is doing something to engage the buzz makers of our time. And they're doing a rather good job of it….
March 5, 2010 in Branding, Cause marketing, and 3 others
My dog is as dumb as a stump. But, there's one thing we all can learn from him, whether you're an individual or a company. You see, he understands what will…
March 4, 2010 in Ad of the week, Advertising, and 0 other
The scene is dark and cold as men with lights on their helmets trudge through the snow in the endless night above the Arctic Circle. It's 9 a.m. on the…
February 27, 2010 in Digital Marketing, Engagement, and 5 others
If you haven't heard about Ignite yet, you probably will soon (well, technically you're hearing about it now). It's a growing global phenomenon and it came to Detroit two nights…
February 25, 2010 in Ad of the week, Advertising, and 1 other
The first time this ad came on the TV, I saw this gorgeous man standing in the shower telling my wife to “look at me. I’m the man your man could…
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