February 24, 2010 in Business, Current Affairs, and 3 others
Social media has become the norm, both on an individual basis and as a marketing/PR/HR/customer service tool for companies. And with that, a lot of legal issues have popped up that…
February 19, 2010 in Branding, Business, and 4 others
"Your brand is all about the stories you tell and the relationships you build." That's what Todd Gentzel said over 10 years ago when he was putting together the foundation…
February 17, 2010 in Ad of the week, Advertising, and 3 others
If you've ever watched "Inside the Actor's Studio" or even if you've just seen Will Farrell's parody of the show on SNL, you probably know two things about host James…
February 11, 2010 in Cause marketing, Current Affairs, and 3 others
I've talked before in this space about some of the things you can do to create social media success for your company. Here's a can't fail tip: create a community…
February 8, 2010 in Advertising, Branding, and 4 others
Yesterday was the day, I don’t move for 3+ hours. Being a huge football fan and a huge advertising fan, Super Bowl Sunday is one of the most anticipated days…
February 5, 2010 in Branding, Business, and 5 others
Another good company, Snyder’s Drug Stores, announced a couple of weeks ago that it is closing. I know because we sent out the press releases. Each press release listed my…
February 4, 2010 in Ad of the week, Advertising, and 0 other
Wow, who knew that Walmart had a sense of humor. Sure, they've done all kinds of ads that are light and family friendly, but this one is actually laugh out…
January 29, 2010 in Ad of the week, Advertising, and 0 other
It's one of the most successful, longest-running, most-parodied ad campaigns of our time: MasterCard's Priceless campaign. In recent offerings it's been kind of hit or miss. Sometimes they try and…
January 27, 2010 in Cause marketing, Current Affairs, and 8 others
We all witnessed an interesting phenomenon last week. The U.S. rallied it’s political strength, emotional celebrity clout and its spirit of giving to raise close to 54 million dollars for…
January 20, 2010 in Ad of the week, Engagement, and 3 others
This week we’re sending a little love out for a video Coke produced for the web, called “Happiness Machine.” It features a “special” Coke machine they set up in a New…
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