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September 11, 2009 in Branding, Digital Marketing, and 6 others

Creating Web Video Content is Easy Pt 2: Customer/Client Testimonials

By Laurel | One Comment

In an earlier post, I told you how easy it is to get a Flip camcorder to record and upload video. Study after study shows that web video helps you…

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September 9, 2009 in Branding, Business, and 6 others

Strong Winds of Change Are Blowing through the Retail Industry

By Laurel | 3 Comments

Guest blog post by Joanie Abraham, president of StyleBranding, Inc. Two major market forces are blowing their weight around the retail industry: – Retail brands are slowing their store expansion…

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September 2, 2009 in Advertising, Branding, and 3 others

Looking for new ideas for your business? Get uncomfortable.

By Laurel | Leave a comment

Still waters don't always run deep. Sometimes they just stagnate, fill up with algae and smell bad. This same thing can happen to your business model, marketing plan, corporate culture…

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August 31, 2009 in Business, demographics, and 5 others

Bad Ad Placements Funny, If Not Yours.

By Laurel | Leave a comment

It’s pretty safe to say that the advent of Google has transformed our lives. It has made it easy to access anything and everything. "Just Google it," has become a…

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August 25, 2009 in Business, Our life, and 3 others

The Evolution of Office Communication

By Laurel | 2 Comments

Is the office phone and voice mail ancient relics? I was surprised when I got back from a week's vacation and saw the red light on my phone indicating I…

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August 10, 2009 in Branding, Business, and 4 others

Want my business? Customize me!

By Laurel | 20 Comments

Guest post by Chuck Smith of Chuck Talks Business. I was reading Chris Brogan's blog the other day. The topic was the myth of brand loyalty. In the post Chris…

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August 7, 2009 in Advertising, Branding, and 5 others

Now that’s how you do viral video!

By Laurel | 2 Comments

You can't create a viral video, because no one knows for sure what will grab the public's fancy. You can, however, create a great web videos that go viral, though. We've…

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August 6, 2009 in Advertising, Branding, and 5 others

Is TV Advertising still top dog in marketers media mix?

By Laurel | 2 Comments

Is TV advertising dead or dying? Some would have you believe so. All the buzz is about digital and social media. Talk about TV revolves around people skipping ads with…

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August 4, 2009 in Books, Branding, and 5 others

Be the Story You Want Told and Let Your Customers Tell It

By Laurel | Leave a comment

Guest blog by Lori Jo Vest, co-author of "Who's Your Gladys? How to Turn Even Your Most Difficult Customer into Your Biggest Fan" As a frequent (too frequent) user of…

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July 30, 2009 in Advertising, Branding, and 2 others

Is it time you used radio again? Only if you’re willing to do great creative.

By Laurel | One Comment

I was presenting some fun holiday radio ads we wrote to one of our restaurant chain clients yesterday. We were all laughing and having a good time with it. I got to sing some silly…

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