July 24, 2009 in Advertising, Branding, and 7 others
In the new digital era of "the customer is in control" there are still a few places that the customer feels like he or she has no control at all….
July 20, 2009 in demographics, Digital Marketing, and 2 others
My long-time family dog may be dying and apparently that makes one company very happy. It's a company I will never do business with, although I'm sure I'm in their…
July 14, 2009 in Branding, Digital Marketing, and 3 others
According to an article in dBusinessNews today, "a company's online video – when widely distributed and search optimized – will help business owners grow their business more successfully than their…
July 8, 2009 in Advertising, Branding, and 4 others
Your brand has a public persona, whether you know it or not. Its personality can be one you carefully crafted or it can be something that just grew organically without…
June 25, 2009 in Advertising, Customer Loyalty, and 3 others
Imagine you are a $2 billion retailer who’s realized you were wasting 20% of your $60 million direct marketing budget because the mail wasn’t getting to the right customer. They…
June 19, 2009 in Branding, Business, and 6 others
With everything that’s going on these days, some say the system is broken. Others say it’s going through growing pains to evolve into something else. Whatever your perspective, it may…
June 12, 2009 in Books, Marketing, and 2 others
I’ve read 3 or 4 books written by Seth Godin and liked them a lot. I have seen him speak several times and found his speeches witty and captivating. I…
June 5, 2009 in Advertising, Branding, and 5 others
Is your company website saying what you want it to say? Is it different from your competitors? How does your industry as a whole fare in the corporate website realm?…
May 19, 2009 in Advertising, Branding, and 5 others
Fashion has become so tied in with entertainment that everyone everywhere is exposed to it’s nuances. Fashion is no longer considered a urban awareness…it’s universal; it has pervaded all levels…
May 6, 2009 in Branding, Digital Marketing, and 4 others
If your company has not dipped its proverbial toes into the social media pool yet, I have some bad news to tell you. According to the latest figures, nearly 90%…
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