April 28, 2009 in Advertising, Branding, and 4 others
Design, style and fashion put the thrill in our everyday lives. Looking at an aesthetic object gives us pause. Keeping that in mind when you go to market with your…
April 21, 2009 in Advertising, Branding, and 4 others
Detroit is in such an interesting place at this moment. I am an outsider who was an insider connected to the Detroit Advertising community and fashion community growing up in…
April 9, 2009 in Advertising, Branding, and 7 others
It’s tough times in the retail business these days. I don’t know any segment that is having a whole lotta fun and success at the moment. We’re always looking for…
March 30, 2009 in Current Affairs, Digital Marketing, and 4 others
I set my clock early this morning and got up with the eager anticipation of an old time bride and groom on their wedding night. I live for mornings like…
March 25, 2009 in Current Affairs, Digital Marketing, and 5 others
Guest post by Geoffrey Abraham, author of the Look Lefty blog. You’ve seen it before. You’re a little bored, you log into Facebook and your social networking buzz is quickly…
March 17, 2009 in Advertising, Business, and 5 others
Guest blog post by Jay Friedman, Partner at Ivy Pixel I remember back in the early 00s (yes, that late) hearing car dealers say "Well, you can’t buy a car…
March 13, 2009 in Business, Current Affairs, and 3 others
Change is all around us. In our country. In the way we do business. Last November we voted for change in big numbers. That's why I find it interesting that…
March 5, 2009 in Branding, Business, and 8 others
You don't have to be a big company to be big in social media. Sure, large companies like Ford and GM have directors of social media on staff, but smaller…
February 26, 2009 in Advertising, Branding, and 7 others
A great thing has happened to retailing and marketing in general. It is called cause related marketing. If we can sell more product and do something of service every time we…
February 17, 2009 in Advertising, Branded Entertainment, and 7 others
Welcome to the age of the fleeting consumer. The American attention span is getting shorter. Oops, just lost half my readers. People are finding ways to avoid marketing efforts. Online,…
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