October 30, 2008 in General,
I had a great customer experience last week. My windshield was cracked and needed to be replaced. I called my friendly insurance rep at Progressive Insurance and was told the deductible…
October 16, 2008 in Branding, Current Affairs, and 7 others
MySpace, Facebook and the rest of the social media world tends to conjure up visions of teens, tweens and hipsters exchanging nonsense and silliness after school and late at…
October 10, 2008 in demographics, Direct Marketing, and 3 others
Imagine walking into the Ace Hardware in Atlanta and a clerk greets you saying “Hello Ms. Smith. Denver sure is a long way to drive to get to our store”….
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 19, 2008 in Branding, Marketing, and 2 others
I just spent over 3 ½ hours on the phone with tech support at AT&T and Apple. I couldn’t get my visual voice-mail to work on my new iPhone. You…
September 16, 2008 in Branding, Business, and 7 others
About a month or two ago a creative director friend of mine sent me a notice on my Facebook page to follow him on Twitter. I didn't know what the…
September 8, 2008 in Advertising, Branding, and 2 others
It’s amazing how far outdoor advertising has come. I’m not talking about those annoying car dealer billboards toting pictures of the mustache-wearing dealers. I’m talking about outdoor endeavors that actually…
September 2, 2008 in Current Affairs, demographics, and 4 others
After watching the the United States of America come away from the Olympics with the most metals, we should feel proud of how our young athletes have competed physically. After…
August 21, 2008 in Branding, Business, and 4 others
The online environment, as we learn more and more every day is the new land of pure creativity in communicating and interacting with the consumer. Anything goes in marketing a…
Google is at it again. Not only do they own YouTube and Blogger, they now created a website to compete with Wikipedia. It’s called Knol and just like Wikipedia, it’s…
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