August 17, 2016 in Ad of the week, Video of the week, and 0 other
It is said that tragedy plus distance equal comedy. In other words, if it happens to you, it's tragedy. If it happens to someone else, it's hilarious. That's the basic…
August 15, 2016 in Business, PR, and 0 other
Today Mark Simon has joined us as our Chief Creative Officer. He's coming back to the place he started and we couldn't be happier. “Mark started his career at Yaffe…
August 10, 2016 in Ad of the week, Marketing, and 2 others
I chose a few ads that are highlighting the stories of inspiring Olympians. One is the latest ad in Nike’s “Unlimited Courage” campaign featuring the first transgender man competing in the Olympics. The other is a spot created by Grey London highlighting Olympians competing on the refuges team.
August 9, 2016 in demographics, Digital Marketing, and 5 others
Millennials are reaching their peak as a generation. But they do not live as their parents did, so retailers need to use different tactics to attract Millennial shoppers than they’ve used to motivate past generations.
August 8, 2016 in Advertising, Marketing, and 1 other
Today’s technology has made it fast, easy and convenient for Michigan marketers to work with companies anywhere in the country, in the world really. Communications and files can be sent quickly via…
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
August 3, 2016 in Ad of the week, Advertising, and 6 others
If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant
August 2, 2016 in Customer Centric Marketing, Digital Marketing, and 5 others
Mobile marketing today is an essential part of your retail marketing mix. And geo-targeting is the best way to use mobile for regional retailers with brick and mortar stores. It is how you will be able to get your message to someone who is actively seeking your product or service right now.
July 28, 2016 in Cause marketing, faith-based marketing, and 3 others
Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.
July 26, 2016 in Data, Marketing, and 2 others
What makes AM/FM radio so special compared to other media channels when it comes to targeting Millennial shoppers? Well, there are some surprising statistics that say that traditional radio may just be a cut above the rest. There are some large opportunities targeting Millennials via AM/FM radio that many advertisers may overlook.
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