April 18, 2008 in Advertising, Branding, and 4 others
Great creative always wins. That’s a fact not an observation. Stunning creative wins awards, impresses clients, wins accounts and most importantly, significantly increases consumer response. I spoke about this subject…
April 11, 2008 in Advertising, Business, and 3 others
I know I haven’t written an entry in a while but I thought you’d appreciate this. I just got back form High Point Market. I was a featured speaker at…
April 3, 2008 in Advertising, Marketing, and 1 other
In the past few months we Art Directors at Yaffe have noticed some emerging trends in Broadcast advertising. Techniques that have been getting a good amount of use in the…
The supermarket chain, Kroger has this wonderful program that they run in conjunction with Proctor and Gamble. Instead of clipping coupons you can know go on-line at Kroger’s web site…
February 29, 2008 in Advertising, Branding, and 5 others
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…
February 20, 2008 in Advertising, Branding, and 4 others
New York firm NewMediaMetrics is trying a new strategy to provide Clients with consumer data and insights. Basing their model on methods from a 1930’s research study, they have been…
February 12, 2008 in Current Affairs, Marketing, and 4 others
An expert on news has predicted that newspapers and TV news will cease to exist in the very near future. Michael Morin, our EVP and head of Yaffe Direct went…
January 28, 2008 in Business, Current Affairs, and 1 other
I was watching MSNBC a few weeks ago, and they had an interesting story about Warren Buffet and his furniture business (Nebraska Furniture Mart). For those who don’t already know,…
January 16, 2008 in Advertising, Branding, and 5 others
Well, according to all I’ve been reading and listening to, Social Networking has hit critical mass. Enough people have joined these online communities, that they’ve become relevant to the general…
January 8, 2008 in Advertising, Current Affairs, and 6 others
Ok, so I’m having a mental block on what to write about for the first blog of 2008. I guess I could go on and on about how we all…
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