December 24, 2007 in Current Affairs, Holidays, and 2 others
Well, here it is the day before Christmas and I’m here with a skeleton crew manning the Yaffe ship. It’s a good day to catch up on things, because things…
December 13, 2007 in Current Affairs, Our life, and 2 others
Well, the Mitchell Report comes out today (12/13), indicting hordes of baseball stars of being on the “juice” i.e. steroids. For die-hard sports fans, this is big news. But does…
November 30, 2007 in Games, Holidays, and 3 others
Here is a smattering of gift ideas for the geeks in your life this Christmas season. When I was growing up my dad had the absolute coolest Christmas music collection…
November 16, 2007 in Business, Our life, and 1 other
Think about it – Cairo, the largest city in Africa, 17 million people – some on camels, some on donkeys, some on scooters, but always great traffic jams. It’s a…
November 9, 2007 in Advertising, Branding, and 2 others
As I sit here, typing away on my DELL computer, enjoying an ice, cold COCA-COLA, I started thinking about product placement. You see it in movies, TV shows and video…
CEO’s are a completely different breed of animal. The nature and pressure of their position dictate that they be different than mere mortals like you and I. At some point…
October 25, 2007 in Advertising, Branding, and 4 others
As consumers become more aware and uninterested in marketing messages, retailers must strive to continue to be relevant and address their needs. Consumers readily admit that they are interested in…
October 18, 2007 in Advertising, Branding, and 2 others
I get the Creativity Magazine’s Creativity Online email several times a week. It’s pretty good, you get to see the latest and greatest efforts of your fellow ad rats. You…
October 12, 2007 in Advertising, Branding, and 3 others
This week saw the release of another installment of Dove’s campaign for real beauty, a commercial entitled “Onslaught” , Now before we get to the back-patting and congratulatory “we’re showing…
October 3, 2007 in Advertising, Direct Marketing, and 3 others
For a long time, variable imaging has allowed marketers to personalize direct mail messages and make them relevant to their customers for a long time. Email marketing offers an opportunity…
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