September 26, 2007 in Advertising, Branding, and 5 others
As I was looking for a subject for our agency’s weekly Tuesday Trend Talk, my sister directed me to a podcast talking about how boomer women are hitting their 50’s…
So, the rush is on to create video content for the web. You probably already knew that. But, apparently the big movie studios are just waking up to that fact….
September 5, 2007 in Current Affairs, Our life, and 0 other
Back in my day… And so summer draws to a close and in many households across the country, including mine, we have a student going in to their last year…
August 27, 2007 in Advertising, Branding, and 4 others
We’ve talked many times before about how to categorize customer segments – by general demographics, by purchase habits and lifestyle traits. But are you ready to invest in reaching out…
August 15, 2007 in Advertising, Branding, and 2 others
It seems like it was only yesterday that everyone was predicting that consumer generated spots were going to change advertising forever. But has this medium gone the way of internet…
August 9, 2007 in Branding, Current Affairs, and 2 others
Wanna do a status-check to see where you stand? It’s not as simple as it used to be. In the past people could just look at the amount of material…
July 30, 2007 in Advertising, Branding, and 4 others
New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…
You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie. The buzz generated from the Simpsons/7 Eleven partnership has…
July 10, 2007 in Direct Marketing, Marketing, and 3 others
I’m not a big time shopper. In fact I’m probably like most guys. Get in, get it and get out of there. However, there have been times when the anal…
In the short time we’ve had this blog, one person has posted more comments on our blog entries than almost the rest of us combined. His name is Gabe Watson…
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