March 28, 2007 in Advertising, Branding, and 2 others
Today’s edition of The Globe and Mail suggests that the next big trend in advertising may involve consumers actively seeking out our product on their own. (Digital video recorders help…
March 20, 2007 in Current Affairs, Film, and 2 others
Is Reality TV and the recent release of the movie “300” any indication of our culture? I have satellite TV with a slew of channels, and I must say there…
The scripts are done. Now we need an announcer. So, do we use a male or female voice-over? Based on an article in the Journal of Advertising (Summer 2002) by…
The recent news of Career Builder and Cramer-Krasselt has got me wondering. After CK did wonders for Careerbulder.com with the "Monkeys in the workplace" campaign and the "Monke-mail" website, they…
What kind of impact, if any, do you think the Super Bowl had on the city of Detroit? I heard this question brought up on a local talk radio station…
February 14, 2007 in Current Affairs, Marketing, and 1 other
Sooner than later social networking will be done over the phone. Research firm eMarket has said that cell phone use will grow from 50 million users to 174 million in…
February 5, 2007 in Advertising, Current Affairs, and 4 others
I get to write my blog entry right after the Super Bowl; one of the occasions when the advertising industry can either shine or come across as total morons. There…
January 31, 2007 in Food and Drink, recipes, and 1 other
So I’ve finally given in and started a blog, but it’s not of my own will! I have been thinking about what to write for a long time now and…
January 23, 2007 in Advertising, Branding, and 4 others
Welcome to the age of the consumer. First Advertising Age made "The Consumer" agency of the year. Then Time Magazine made "You" the person of the year. Now, four major…
After many years of successfully managing a client’s customer database we, recommended a creative solution that was a major departure from their normal presentation and the results were fantastic. Retailers…
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