January 5, 2007 in Advertising, Branding, and 3 others
Happy New Year everyone! Looks like it’s going to be another fast paced, ever-changing year in the world of marketing. And if you don’t keep running, you’re going to fall…
I just read an excerpt in Communication Arts from Ernie’s new book, The Houdini Solution. Oh my gosh, if the rest of the book is like this what a fabulous…
Creative Incubation – it’s importance WITHin creative PROBLEM SOLVING. When the creative problem solving process is completely fleshed out, it usually consists of 4 very important stages, 1) Preparation, 2)…
November 27, 2006 in Holidays, Travel, and 0 other
At this special time of year in the United States, and by that I mean Thanksgiving and not “The End of Nascar Season”, I thought it might be appropriate to…
Be Positive Living in Michigan, during the early stages of Winter, there are times when life can appear rather gloomy. The leaves have fallen off the trees. The cold starts…
I was catching up on my reading with the August issue of the Big Idea when I came across an interesting article. Titled, “Drastic Measures: Gauging the Impact of Advertising,”…
We’re an odd bunch, us advertisers. Most of us really enjoy our jobs and do a lot of good things, for our clients, for the economy, sometimes even…
So, I’m sitting at home last night watching the World Series (because I live in Detroit, which apparently is one of the only two markets who are interested in watching)…
I have a sign on my office door with a famous advertising quote on it. It says, “Creativity. The last legal means of gaining an…
One of the Account Executives, Sara Wojdacki, sent a Crate & Barrel email to me last week. I thought it would be very useful to share it. The campaign utilizes…
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