September 29, 2006 in Advertising,
Don’t Think Pink
It’s more than the name of this blog. It’s the name of a book by Lisa Johnson and Andrea Learned that takes on the blunders marketers make when selling to…
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September 12, 2006 in Advertising, Marketing, and 0 other
Radio Ads Tuned Out
Yes. I’m old enough to remember MTV launching its network with the song, “Video Killed the Radio Star”. Well despite MTV, I-pods and satellite radio, broadcast radio is still alive…
September 8, 2006 in General,
The Magic of Winning New Business
Recent headlines in the advertising trade magazines screamed about Saatchi Advertising winning the J.C. Penny account. It’s worth an estimated $430 million. How did they do it? Did they use…
August 28, 2006 in Advertising, Branding, and 2 others
So, We Finally Have a Blog…
Now what? As a marketing and advertising firm, we have to jump into the whole new media thing with both feet, right? I mean, any self-respecting agency needs a blog;…