July 22, 2016 in Branding, Corporate Culture, and 5 others
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
July 20, 2016 in Ad of the week, Advertising, and 4 others
Wow. I mean, just… wow. I am just blown away by this video Channel 4 (UK) put together for the Paralympics in Rio. The music and imagery is very uplifting and amazing, going back and forth between incredible athletic achievements and amazing every day achievements, while our singer croons his “yes I can” anthem.
July 19, 2016 in Advertising, Direct Marketing, and 4 others
If you’re a retailer, you pretty much have to participate in the big five natural holidays – if you don’t the competition will probably hand you your lunch. Customers expect big things and will search out where the best deals are. Here are ways to make sure you get the most out of your holiday sale.
July 18, 2016 in Data, demographics, and 4 others
Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.
July 14, 2016 in Cause marketing, Data, and 5 others
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
July 13, 2016 in Ad of the week, Food and Drink, and 2 others
Want to know how much I love these spots and how effective they are? I just signed up to volunteer a few lunch hours a month to deliver Meals on…
July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others
We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.
July 6, 2016 in Ad of the week, Video of the week, and 0 other
This is a well-crafted video that taps into every parent’s wish for their children; that they are happy and able to follow their dreams.The message is meaningful and touching. It’s beautifully shot and edited.
July 5, 2016 in Advertising, Data, and 6 others
All retailers get a large part of their business from their best customers. Having more of them would surely increase ROI. Retailers can find near-clones of their best customers utilizing various database management tools to find lookalike audiences. Here are several ways to do just that.
June 30, 2016 in Cause marketing, demographics, and 3 others
Having a good volunteer base is vital to a non-profit organization. Volunteers perform much of the necessary work to further the organization’s mission, whether it’s serving meals at a food…
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