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June 7, 2016 in Advertising, retail marketing, and 1 other

Why this election could be the nastiest in history & why it matters to retailers battling for the same ad space

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The 2016 political race is already dominating traditional media vehicles and non-traditional media vehicles, but that doesn’t mean that local advertisers have to suspend their own advertising campaigns. By re-examining your current media strategy and tactics, you can put together an effective multi-touch, multi-platform campaign that will allow you to optimize your marketing dollars for maximum reach and frequency.

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June 3, 2016 in Corporate Culture, Customer Centric Marketing, and 2 others

Using Customer-Centric Marketing Strategies to Find What Your Customers Want

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Adopting a customer-centric culture has become a sound strategy for finding and retaining customers. By putting the customer and their needs at the center of everything you do, you are sure to deliver the value they’re looking for. Here’s how you can use customer-centric strategies to find out what your customers want.

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June 1, 2016 in Ad of the week, Humor, and 3 others

Ad of the Week: Virgin Trains – Be Bound for Glory

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This ad features a young man taking the train out to meet is girlfriend’s family for the first time. He’s greeted at the door by his love and leans in for a kiss. She pulls back and opens the door wide to reveal her family, who is definitely not ready to embrace him. Watch what happens next

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May 12, 2016 in Advertising, Healthcare, and 3 others

How To Create Effective Healthcare Regional Marketing That Is HIPAA Compliant

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If you are doing healthcare regional marketing, you have to follow HIPAA regulations and chances are you don’t have a huge team of lawyers that a national healthcare company has at their disposal. And what’s okay in one region may not be okay in another. The key for you to create effective marketing without running into trouble is making sure everyone on your team understands the rules.

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