April 25, 2019 in brand strategy, Branding, and 1 other
April 19, 2019 in Cause marketing, content development, and 4 others
Marketing That Makes a Difference: The Early Learning Project
As marketers, we all hope to work on projects that truly make a difference in someone’s life. Being part of a positive change and telling stories that connect with our…
January 30, 2019 in Advertising, Customer Experience, and 3 others
Here’s Your Free Super Bowl Spot
As we approach the biggest day in advertising, it’s important to keep in mind that spending $5MM for 30 seconds of airtime guarantees you nothing. Eyeballs, yes. Brand affinity, not…
February 5, 2018 in Ad of the week, Advertising, and 1 other
The Best and Worst Super Bowl Ads of 2018
Now that the game is over and the dynasty has ended – talking about the Patriots and the Clydesdales –it’s time to take stock of the commercials of the big…
May 19, 2017 in General, media, and 2 others
Twitter, Social, the Presidential Election and Existentialism
A rose is a rose… People now-a-days know, or are fairly certain, that the 2016 election was won on Twitter. How so? They either followed it on social media or…
May 4, 2017 in Advertising, Business, and 2 others
Full-Service Makes a Comeback
We’re all inundated with questions about the “future of the agency model” and the ongoing debate between full service agencies and specialty shops. Both have merit. Still, I come down…
February 17, 2017 in Data, database management, and 3 others
How Data-Driven Solutions For Education Marketing Can Increase Recruitment
Two out of three college recruiters don’t have the right tools to understand their markets or talent pool. With education costs soaring, it is more important than ever for those in higher…
February 3, 2017 in Digital Marketing, General, and 4 others
How Government Agency Marketing Can Embrace Mobile Through Apps
Technology and mobile devices have revolutionized the way we work and connect. One way that government agency marketing is embracing this innovation is through mobile apps. Apps are becoming an essential…
November 18, 2016 in Data, database management, and 4 others
How To Use Data Analysis To Create A Good Faith-Based Marketing Strategy
Data and analytics allows you to understand exactly who your donors are and what drives them. So, you can be more proactive in your marketing approach, improve donor engagement and increase returns on fundraising efforts.
May 22, 2015 in General,
Basically Salient is beauitful from all around
Nullam ornare, sem in malesuada sagittis, quam sapien ornare massa, id pulvinar quam augue vel orci. Praesent leo orci, cursus ac malesuada et, sollicitudin eu erat. Pellentesque ornare mi vitae…