May 1, 2019 in Ad of the week, Healthcare, and 1 other
April 25, 2019 in brand strategy, Branding, and 1 other
How To Find The Heart And Soul Of Your Brand
Finding the heart and soul of a brand sounds all warm and fuzzy. Some like to call it a brand’s purpose. I prefer heart and soul because 1) It sounds…
April 19, 2019 in Cause marketing, content development, and 4 others
Marketing That Makes a Difference: The Early Learning Project
As marketers, we all hope to work on projects that truly make a difference in someone’s life. Being part of a positive change and telling stories that connect with our…
April 10, 2019 in Ad of the week,
Ad of the Week: Budweiser – This Buds for 3 Dwayne Wade
Warning: This video may cause leakage of the eyes and nose!
March 27, 2019 in General, Marketing, and 2 others
A Spring Clean Up Checklist for Your Marketing
Spring is a time of new beginnings. a time for cutting down last year’s old dead husks to make room for new growth. That same logic can and should be…
January 30, 2019 in Advertising, Customer Experience, and 3 others
Here’s Your Free Super Bowl Spot
As we approach the biggest day in advertising, it’s important to keep in mind that spending $5MM for 30 seconds of airtime guarantees you nothing. Eyeballs, yes. Brand affinity, not…
July 12, 2018 in brand strategy, Engagement, and 2 others
Paying Attention Should Be Part of Your Brand Strategy
Good things happen when brands pay attention to their customers. This has always been true, but as our world spins faster down the tech-driven rabbit hole, so many things pull…
June 21, 2018 in Advertising, content development, and 3 others
Hasn’t Storytelling Always Been Important?
I see them in my inbox almost daily – another article or post about how storytelling is all the rage now. They talk about how, with everybody avoiding advertising as much…
June 13, 2018 in Advertising, brand strategy, and 2 others
IHop’s IHob Flip Creates Amusing Brand on Brand Bashing
Loose lips sink ships and thanks to a (deleted) thread on Reddit by an employee, the big news about IHop’s new Black Angus Burgers was disseminated before the big 6.11.18…
February 5, 2018 in Ad of the week, Advertising, and 1 other