June 1, 2016 in Ad of the week, Humor, and 3 others
This ad features a young man taking the train out to meet is girlfriend’s family for the first time. He’s greeted at the door by his love and leans in for a kiss. She pulls back and opens the door wide to reveal her family, who is definitely not ready to embrace him. Watch what happens next
May 28, 2016 in demographics, Digital Marketing, and 6 others
I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey! I just interacted…
May 24, 2016 in demographics, furniture retailers, and 3 others
Millennial shoppers don’t respond to the same types of messaging that their baby boomer and Gen Xer predecessors did. We’ve put together this infographic as a handy guide when crafting your furniture retailer messages for Millennial shoppers.
May 20, 2016 in Data, Engagement, and 4 others
Influencers are important to any non-profit organization. They can amplify your content and bring more passionate people into your community and shine a light on your cause. But how do you find the right influencers and attract them to put their influence to work for you?
May 19, 2016 in Customer Centric Marketing, Data, and 2 others
How do you use the data available to you to develop a customer-centric marketing strategy? Here’s a step-by-step “how to” guide, based on the work we’ve done for clients.
May 17, 2016 in Customer Centric Marketing, demographics, and 5 others
Despite industry reports on rising numbers of Millennial shoppers buying furniture, the data we manage for a number of mainstream furniture retailers shows Millennials still make up a very small…
May 12, 2016 in Advertising, Healthcare, and 3 others
If you are doing healthcare regional marketing, you have to follow HIPAA regulations and chances are you don’t have a huge team of lawyers that a national healthcare company has at their disposal. And what’s okay in one region may not be okay in another. The key for you to create effective marketing without running into trouble is making sure everyone on your team understands the rules.
May 10, 2016 in Content Marketing, Engagement, and 3 others
In last week’s #RetailerTuesday post, I talked about why retailers should use content marketing. Now, let’s take a look at the type of content retailers should create to help find, convert and…
May 6, 2016 in Current Affairs, media, and 3 others
I've done it. You've probably done it, too. Changing your profile picture on Facebook or Twitter to show your support for a cause. You replace your profile pic with a…
May 3, 2016 in Content Marketing, Engagement, and 4 others
Is content marketing critical for retailers? If you're a consumer goods brand like Red Bull or Wheat Thins, creating content makes sense. It is even more critical in the long…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
