May 3, 2016 in Content Marketing, Engagement, and 4 others
Is content marketing critical for retailers? If you're a consumer goods brand like Red Bull or Wheat Thins, creating content makes sense. It is even more critical in the long…
April 28, 2016 in Branding, Engagement, and 3 others
The lesson about creating videos that work for your company or brand was really a lesson about the stories you tell. In this transparent, easily researched world, it's all about…
April 19, 2016 in Advertising, Data, and 4 others
Many retailers know they should be reaching their customers in the digital and mobile worlds where people are spending more and more of their time these days. But knowing you…
April 6, 2016 in Ad of the week,
Chase just debuted a new series of 4 ads from their new agency, Droga5. Each one tells a very human story that leads to a different way that Chase helps…
April 5, 2016 in Advertising, Data, and 6 others
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
March 24, 2016 in Advertising, Digital Marketing, and 2 others
The only real way to prove RIO (Return On Investment) for social media is through social advertising. That was a key statement by John Patterson, Associate Director of Social Media…
March 15, 2016 in Advertising, Marketing, and 5 others
If you're a retailer who advertises, you probably have a weekly or monthly budget for how you place your media. You have weekly or bi-weekly or big monthly retail marketing…
February 25, 2016 in Branding, Customer Service, and 4 others
Everybody wants to attract Millennial shoppers to their store. But how far are you willing to go? A recent article in Fortune boldly stated Whole Foods may add tattoo parlors…
February 23, 2016 in Business, Companies Doing It Right, and 4 others
Even if you have multiple locations across multiple states, you can create genuine connections with the communities you operate in. Sure, you may not be able to achieve the level…
February 8, 2016 in Advertising, Sports, and 1 other
Every year, it seems we get hyped for the Super Bowl ads and they don't seem to live up to the hype. Is it that we expect too much or…
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