November 11, 2015 in Ad of the week, Holidays, and 3 others
The holiday ads are upon us! Sure, Christmas may be a month and a half away, but brands have already rolled out there holiday ads for some time now. That's…
October 21, 2015 in Business, Current Affairs, and 2 others
Today is a day of celebration tinged with nostalgia and awe, as Fred Yaffe, the leader of agencies with his name on them, including this one, for more than 50…
October 16, 2015 in Content Marketing, Current Affairs, and 3 others
With the widespread acceptance of social media, digital and mobile platforms, marketing to people in real time, tying into real events as they happen has become a real thing. And…
September 22, 2015 in demographics, Engagement, and 4 others
Why is there a need to attract Millennials? Millennials, those born between 1977 and 1995, make up 24% of the U.S. population. They are right at the epicenter of the…
September 16, 2015 in Ad of the week, Humor, and 2 others
Yesterday our Sr. Art Director insisted I check out this music video parody from Cinnamon Toast Crunch. And frankly, I can't stop watching it and smiling. It is so weirdly…
September 1, 2015 in Advertising, Data, and 5 others
The sad fact about retail marketing is most mid to small-level retailers don't believe they have the budget to put towards promoting a specific product line or department within their…
August 26, 2015 in Ad of the week, Film, and 3 others
Target is inviting people to share their Star Wars memories from the beginning (1977) to now. the campaign launched yesterday with a video montage of people's (mostly cute kids) videos…
August 11, 2015 in Customer Loyalty, Data, and 2 others
Have traditional loyalty programs seen their usefulness fade out? Have punch cards become irrelevant in this digital/mobile age? Well, yes and no. Loyalty programs have always been a part of…
July 29, 2015 in Ad of the week,
Aldi's latest campaign relies on the comedic quick wit of former Cash Cab host, Ben Bailey. And it works. The spots for the low price, no frills grocery chain feature…
July 28, 2015 in Business, Data, and 3 others
Sometimes industry-wide data can be a little deceiving. The trends seen in this macro look at your entire industry may not be applicable to your particular store. So, you…
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