October 21, 2016 in Branding, Content Marketing, and 5 others
October 19, 2016 in Ad of the week, Food and Drink, and 3 others
Ad of the Week: Activia – #InSync Stories: Ingrid Silva
I found this to be an amazing piece of cinematic storytelling. As part of Activia’s global #InSync campaign, this video follows the life of up and coming ballerina Ingrid Silva from her childhood growing up in a poor community in Rio to the moment she achieves her dream on the stage in New York.
October 7, 2016 in Design, Influencers, and 3 others
11 Things I Loved About TEDxDetroit 2016
The day of TEDxDetroit has become one of my favorite days of the year here in Detroit. It’s always been a great day of infotainment, new experiences, inspirational moments, Detroit pride and a chance to reconnect with old friends
October 6, 2016 in education marketing, Marketing, and 2 others
The Best Education Marketing Solutions Using Video
Higher education marketing is most successful when it’s connected with every part of the student journey. Video can play an important part in making that connection. Today’s teens spend a huge amount of their media time with online video, making it a natural medium for higher education recruitment.
October 4, 2016 in Customer Service, Data, and 4 others
How to Attract Millennial Shoppers with Unique In-Store Services
When Millennial shoppers venture out to the stores, the more they can get out of the experience; the more satisfied they will be. Retailers are fulfilling this need by offering in-store services to help Millennials get more value out of their shopping experiences while maximizing their budgets and time.
September 28, 2016 in Ad of the week, Video of the week, and 1 other
Ad of the Week: Chicco – Performance Review
New moms often feel overwhelmed and that they’re not doing as well as they should be. This is especially true for new moms when they go back to work. In this amazing, empowering video from Artsana USA, Inc.’s infant brand Chicco, they take the time to show a new mom that she’s doing a lot better than she thinks.
September 27, 2016 in Customer Centric Marketing, Customer Loyalty, and 4 others
Creating Deeper Connections With Customer-Centric Marketing Leads To Better Sales
Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase.
September 22, 2016 in Data, Digital Marketing, and 3 others
The Best Education Marketing Solutions Using the Web: Paid Social Media
When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.
September 21, 2016 in Ad of the week, Advertising, and 2 others
Ads of the Week: Women Power Spots from Netflix & John Hancock
I don’t know if this is just a good week for women in ads or if it’s an indication that female empowerment has come into it’s own. But as I searched for my Ad of the Week, I found two good ads based around the same theme.
September 20, 2016 in Holidays, Marketing, and 1 other
Waiting for Black Friday May Not Be Your Best Retail Marketing Strategy
Black Friday week has traditionally been when retailers get in the black for the year. A recent study shows that nearly half of consumers plan to get their holiday shopping done before that.