July 6, 2011 in Ad of the week, Advertising, and 1 other
In last week's AOTW, we gave Pepsi their due for a fun Santa spot positioning their flagship brand with a Coke spokesperson. This week, we're giving the nod to Coca-Cola…
June 29, 2011 in Ad of the week, Food and Drink, and 0 other
What does Santa do in the summer time? Well, it seems that he cuts loose – on the dance floor and from his brand affiliation contracts. At least that's the…
June 22, 2011 in Ad of the week, nonprofit, and 0 other
I have to admit, I debated whether I should make this ad our ad of the week or not. It's very hard to watch. It's brutal. It shows a young…
June 15, 2011 in Ad of the week, Engagement, and 1 other
One thing you probably don't know about me is that, despite the goofball exterior, I'm actually an old softy. Like my dad, who was the one blubbering like a baby…
June 1, 2011 in Ad of the week, web video, and 0 other
You don’t have to have a huge budget to create quality content that both sells your brand and gets it noticed by going viral. This web video for a small Camera Shop in Calgary has over a million views in just the first couple weeks since being posted. But, more importantly, it is on target for selling the brand premise – that they take photography really seriously.
Who doesn’t love two little girls completely plastering their sleeping grandfather’s head with beauty cream? That’s the very funny conclusion of the latest spot for Walmart.
May 18, 2011 in Ad of the week,
There has been a movement lately back towards great storytelling. Maybe it's the proliferation of digital and social channels that are more about telling your story than pushing your brand…
May 12, 2011 in Ad of the week, Mobile, and 0 other
Have flash mobs been overused to the point of becoming at best ineffectual and at worst, pointless? Yes. Has their place in pop culture opened them up to satire and…
May 4, 2011 in Ad of the week, Mobile, and 0 other
Nokia announced their Astound phone on T-Mobile with this ad that used images on each phone’s screen to tell a story in a unique way. All with a fun version of the song “Don’t fence me in” to drive home the point that this phone frees you to roam around the web in endless possibilities.
April 29, 2011 in Ad of the week, web video, and 0 other
Sometimes getting a video to go viral is all about the timing. Such is the case with T-Mobile's "Royal Wedding" video that is a spoof spin off of another viral…
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