September 28, 2016 in Ad of the week, Video of the week, and 1 other
September 21, 2016 in Ad of the week, Advertising, and 2 others
Ads of the Week: Women Power Spots from Netflix & John Hancock
I don’t know if this is just a good week for women in ads or if it’s an indication that female empowerment has come into it’s own. But as I searched for my Ad of the Week, I found two good ads based around the same theme.
September 14, 2016 in Ad of the week, Fashion & Style, and 2 others
Ad of the Week: Kenzo World by Spike Jonze
Let’s face it. Perfume ads seem to compete on a regular basis to see who can come up with the most bizarre commercials. This latest ad/content film by Spike Jonze for Kenzo may be the winner. It is not just bizarre; it’s captivating.
September 7, 2016 in Ad of the week, Advertising, and 3 others
Ad of the Week: Oscar Mayer Natural – Moms Back To School Surprise
I think Oscar Mayer absolutely nailed that emotion a mom feels when their kids go back to school in their latest spot. They tapped into our heart strings in a way that doesn’t feel forced or taking advantage of this emotional time.
August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Ad of the Week: American Insurance Company – Dream Champions
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…
August 17, 2016 in Ad of the week, Video of the week, and 0 other
Ad of the Week: United Healthcare – Pool Vault & Low Jump
It is said that tragedy plus distance equal comedy. In other words, if it happens to you, it's tragedy. If it happens to someone else, it's hilarious. That's the basic…
August 10, 2016 in Ad of the week, Marketing, and 2 others
Ad of the Week: 2016 Olympics Edition
I chose a few ads that are highlighting the stories of inspiring Olympians. One is the latest ad in Nike’s “Unlimited Courage” campaign featuring the first transgender man competing in the Olympics. The other is a spot created by Grey London highlighting Olympians competing on the refuges team.
August 3, 2016 in Ad of the week, Advertising, and 6 others
Ad of the Week: Ikea – Let’s Relax
If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant
July 20, 2016 in Ad of the week, Advertising, and 4 others
Ad of the Week: Channel 4 – We’re The Superhumans (Rio Paralympics Trailer)
Wow. I mean, just… wow. I am just blown away by this video Channel 4 (UK) put together for the Paralympics in Rio. The music and imagery is very uplifting and amazing, going back and forth between incredible athletic achievements and amazing every day achievements, while our singer croons his “yes I can” anthem.
July 13, 2016 in Ad of the week, Food and Drink, and 2 others
Ad of the Week: Meals on Wheels – America, Let’s Do Lunch
Want to know how much I love these spots and how effective they are? I just signed up to volunteer a few lunch hours a month to deliver Meals on…