September 20, 2010 in Advertising, Engagement, and 2 others
Admittedly, I'm not normal. I have been known to yell "Hey, I was watching that!" when my daughter changes the channel in the middle of a commercial. But it turns…
September 10, 2010 in Advertising, Customer Loyalty, and 2 others
I often think about advertising on my morning runs. Not in a "things I have to do for clients today" sort of way, but in a mind-freeing, creative sort of…
September 7, 2010 in Advertising, Promotion, and 0 other
There are many smart ways to advertise a product and business, but there's one method I come across frequently that I find to be absolutely ineffective. I'm talking about the people who stand…
August 11, 2010 in Ad of the week, Advertising, and 2 others
This week, on our Facebook page, we asked what was the funniest ad you ever saw – from any era, any medium. We got some interesting answers. So, for this…
July 13, 2010 in Advertising, Engagement, and 4 others
Agencies and brands spend hundreds of thousands of dollars testing TV commercials to see what version is liked better or what is more effective or what resonates best with consumers….
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 7, 2010 in Advertising, Branding, and 8 others
The world of marketing and business is changing so fast, chances are you feel like you're falling hopelessly behind in some aspect of it. Everyone is sorting through all the…
March 23, 2010 in Advertising, Branding, and 6 others
America's been on the social marketing and cause related marketing bandwagon for a couple years now. But can you use marketing to get a community to pass a bond millage…
March 19, 2010 in Advertising, Branding, and 7 others
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies…
March 17, 2010 in Ad of the week, Advertising, and 1 other
This week we honor a very funny, but understated (until the end, anyway) TV ad for FedEx shipping. In it, a group of business people are sitting around a conference table….
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