September 29, 2009 in Advertising, Branding, and 4 others
I'm a newspaper guy. Been one all my life. Love my morning paper. Except now it only comes 3 times a week. And then, it's thin. I've already bemoaned this…
September 2, 2009 in Advertising, Branding, and 3 others
Still waters don't always run deep. Sometimes they just stagnate, fill up with algae and smell bad. This same thing can happen to your business model, marketing plan, corporate culture…
August 7, 2009 in Advertising, Branding, and 5 others
You can't create a viral video, because no one knows for sure what will grab the public's fancy. You can, however, create a great web videos that go viral, though. We've…
August 6, 2009 in Advertising, Branding, and 5 others
Is TV advertising dead or dying? Some would have you believe so. All the buzz is about digital and social media. Talk about TV revolves around people skipping ads with…
July 30, 2009 in Advertising, Branding, and 2 others
I was presenting some fun holiday radio ads we wrote to one of our restaurant chain clients yesterday. We were all laughing and having a good time with it. I got to sing some silly…
July 24, 2009 in Advertising, Branding, and 7 others
In the new digital era of "the customer is in control" there are still a few places that the customer feels like he or she has no control at all….
July 8, 2009 in Advertising, Branding, and 4 others
Your brand has a public persona, whether you know it or not. Its personality can be one you carefully crafted or it can be something that just grew organically without…
June 25, 2009 in Advertising, Customer Loyalty, and 3 others
Imagine you are a $2 billion retailer who’s realized you were wasting 20% of your $60 million direct marketing budget because the mail wasn’t getting to the right customer. They…
June 5, 2009 in Advertising, Branding, and 5 others
Is your company website saying what you want it to say? Is it different from your competitors? How does your industry as a whole fare in the corporate website realm?…
May 19, 2009 in Advertising, Branding, and 5 others
Fashion has become so tied in with entertainment that everyone everywhere is exposed to it’s nuances. Fashion is no longer considered a urban awareness…it’s universal; it has pervaded all levels…
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