November 4, 2008 in Advertising, Branding, and 8 others
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 8, 2008 in Advertising, Branding, and 2 others
It’s amazing how far outdoor advertising has come. I’m not talking about those annoying car dealer billboards toting pictures of the mustache-wearing dealers. I’m talking about outdoor endeavors that actually…
July 24, 2008 in Advertising, Business, and 2 others
I read a very interesting article the other day in Deliver magazine about the use of marketing dollars and I thought I would share it with you. It seems that…
Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…
June 12, 2008 in Advertising, Branding, and 4 others
If you’re going to hit me through my cell phone you better be good I’m always looking at the next great thing that will allow us to communicate with style,…
We all know that consumers hate advertising, unless of course it’s a funny beer commercial and/or something that has chimpanzees acting like humans. We develop the messages, and everyone else…
Regular readers may have noticed a distinct drop off in comments to our blogs here at Yaffe Tidbits. In fact, it’s been since early this year since anyone posted a…
April 18, 2008 in Advertising, Branding, and 4 others
Great creative always wins. That’s a fact not an observation. Stunning creative wins awards, impresses clients, wins accounts and most importantly, significantly increases consumer response. I spoke about this subject…
April 11, 2008 in Advertising, Business, and 3 others
I know I haven’t written an entry in a while but I thought you’d appreciate this. I just got back form High Point Market. I was a featured speaker at…
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