April 3, 2008 in Advertising, Marketing, and 1 other
In the past few months we Art Directors at Yaffe have noticed some emerging trends in Broadcast advertising. Techniques that have been getting a good amount of use in the…
The supermarket chain, Kroger has this wonderful program that they run in conjunction with Proctor and Gamble. Instead of clipping coupons you can know go on-line at Kroger’s web site…
February 29, 2008 in Advertising, Branding, and 5 others
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…
February 20, 2008 in Advertising, Branding, and 4 others
New York firm NewMediaMetrics is trying a new strategy to provide Clients with consumer data and insights. Basing their model on methods from a 1930’s research study, they have been…
January 16, 2008 in Advertising, Branding, and 5 others
Well, according to all I’ve been reading and listening to, Social Networking has hit critical mass. Enough people have joined these online communities, that they’ve become relevant to the general…
January 8, 2008 in Advertising, Current Affairs, and 6 others
Ok, so I’m having a mental block on what to write about for the first blog of 2008. I guess I could go on and on about how we all…
November 9, 2007 in Advertising, Branding, and 2 others
As I sit here, typing away on my DELL computer, enjoying an ice, cold COCA-COLA, I started thinking about product placement. You see it in movies, TV shows and video…
October 25, 2007 in Advertising, Branding, and 4 others
As consumers become more aware and uninterested in marketing messages, retailers must strive to continue to be relevant and address their needs. Consumers readily admit that they are interested in…
October 18, 2007 in Advertising, Branding, and 2 others
I get the Creativity Magazine’s Creativity Online email several times a week. It’s pretty good, you get to see the latest and greatest efforts of your fellow ad rats. You…
October 12, 2007 in Advertising, Branding, and 3 others
This week saw the release of another installment of Dove’s campaign for real beauty, a commercial entitled “Onslaught” , Now before we get to the back-patting and congratulatory “we’re showing…
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