October 3, 2007 in Advertising, Direct Marketing, and 3 others
For a long time, variable imaging has allowed marketers to personalize direct mail messages and make them relevant to their customers for a long time. Email marketing offers an opportunity…
September 26, 2007 in Advertising, Branding, and 5 others
As I was looking for a subject for our agency’s weekly Tuesday Trend Talk, my sister directed me to a podcast talking about how boomer women are hitting their 50’s…
August 27, 2007 in Advertising, Branding, and 4 others
We’ve talked many times before about how to categorize customer segments – by general demographics, by purchase habits and lifestyle traits. But are you ready to invest in reaching out…
August 15, 2007 in Advertising, Branding, and 2 others
It seems like it was only yesterday that everyone was predicting that consumer generated spots were going to change advertising forever. But has this medium gone the way of internet…
July 30, 2007 in Advertising, Branding, and 4 others
New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…
June 5, 2007 in Advertising, Direct Marketing, and 2 others
“From ‘hits’ to ‘page views’ to ‘uniques,’ people have been trying to quantify online media since its inception, but as the Web has matured, metrics have lagged. Until now.” So…
May 29, 2007 in Advertising, Branding, and 2 others
When Comerica decided to move their headquarters from Detroit to Dallas, some local yokels were demanding that The Detroit Tigers change the name of their stadium from Comerica Park to…
Dunkin’ Donuts and several other retailers have recently invaded yet another tech gadget you may own with marketing messages! A recent article of Brandweek reported that GPS systems, previously known…
Is this the beginning of the end of radio advertising? Apparently, a music radio station down in Texas has decided to pull radio commercials off their airwaves to keep people…
April 25, 2007 in Advertising, Current Affairs, and 2 others
Some days you get the bear and other days the bear gets you. When you are up to your… in alligators, it's really hard to remember that your original intention…
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