April 5, 2007 in Advertising, Marketing, and 0 other
Well, we’ve been wishing for some fun projects to work on. And some new media/digital projects… And some short film projects… And that one of our current clients would do…
March 28, 2007 in Advertising, Branding, and 2 others
Today’s edition of The Globe and Mail suggests that the next big trend in advertising may involve consumers actively seeking out our product on their own. (Digital video recorders help…
The scripts are done. Now we need an announcer. So, do we use a male or female voice-over? Based on an article in the Journal of Advertising (Summer 2002) by…
The recent news of Career Builder and Cramer-Krasselt has got me wondering. After CK did wonders for Careerbulder.com with the "Monkeys in the workplace" campaign and the "Monke-mail" website, they…
February 5, 2007 in Advertising, Current Affairs, and 4 others
I get to write my blog entry right after the Super Bowl; one of the occasions when the advertising industry can either shine or come across as total morons. There…
January 23, 2007 in Advertising, Branding, and 4 others
Welcome to the age of the consumer. First Advertising Age made "The Consumer" agency of the year. Then Time Magazine made "You" the person of the year. Now, four major…
January 5, 2007 in Advertising, Branding, and 3 others
Happy New Year everyone! Looks like it’s going to be another fast paced, ever-changing year in the world of marketing. And if you don’t keep running, you’re going to fall…
I just read an excerpt in Communication Arts from Ernie’s new book, The Houdini Solution. Oh my gosh, if the rest of the book is like this what a fabulous…
I was catching up on my reading with the August issue of the Big Idea when I came across an interesting article. Titled, “Drastic Measures: Gauging the Impact of Advertising,”…
It’s more than the name of this blog. It’s the name of a book by Lisa Johnson and Andrea Learned that takes on the blunders marketers make when selling to…
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