September 6, 2016 in Advertising, Data, and 6 others
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.
September 1, 2016 in Advertising, demographics, and 7 others
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
August 30, 2016 in Advertising, furniture retailers, and 3 others
The Yaffe Group has worked with over a dozen of the top furniture retailers. This infographic shows some tried and true promotions that consistently work to bring customers through the doors.
August 8, 2016 in Advertising, Marketing, and 1 other
Today’s technology has made it fast, easy and convenient for Michigan marketers to work with companies anywhere in the country, in the world really. Communications and files can be sent quickly via…
August 3, 2016 in Ad of the week, Advertising, and 6 others
If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant
July 20, 2016 in Ad of the week, Advertising, and 4 others
Wow. I mean, just… wow. I am just blown away by this video Channel 4 (UK) put together for the Paralympics in Rio. The music and imagery is very uplifting and amazing, going back and forth between incredible athletic achievements and amazing every day achievements, while our singer croons his “yes I can” anthem.
July 19, 2016 in Advertising, Direct Marketing, and 4 others
If you’re a retailer, you pretty much have to participate in the big five natural holidays – if you don’t the competition will probably hand you your lunch. Customers expect big things and will search out where the best deals are. Here are ways to make sure you get the most out of your holiday sale.
July 5, 2016 in Advertising, Data, and 6 others
All retailers get a large part of their business from their best customers. Having more of them would surely increase ROI. Retailers can find near-clones of their best customers utilizing various database management tools to find lookalike audiences. Here are several ways to do just that.
June 8, 2016 in Ad of the week, Advertising, and 3 others
With Father’s Day coming up, Gillette has released a video that tries to give men the same emotional impact as some of the Dove Real Beauty or Always #LikeAGirl videos have for women. It does it fairly well, too. The premise is teens go to the internet for advice instead of asking dad these days.
June 7, 2016 in Advertising, retail marketing, and 1 other
The 2016 political race is already dominating traditional media vehicles and non-traditional media vehicles, but that doesn’t mean that local advertisers have to suspend their own advertising campaigns. By re-examining your current media strategy and tactics, you can put together an effective multi-touch, multi-platform campaign that will allow you to optimize your marketing dollars for maximum reach and frequency.
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