September 1, 2015 in Advertising, Data, and 5 others
The sad fact about retail marketing is most mid to small-level retailers don't believe they have the budget to put towards promoting a specific product line or department within their…
July 22, 2015 in Ad of the week, Advertising, and 0 other
It's fun. It's funny. It has a tiny little talking donkey that grants your wishes for an invention you wish existed. Put it all together and you have our ad…
July 15, 2015 in Ad of the week, Advertising, and 1 other
Starting today, we're bringing back our popular Ad of the Week post every Wednesday. And to kick it off is a campaign from the always funny folks over at ESPN….
July 14, 2015 in Advertising, Data, and 4 others
You don't have to have a huge database and a big budget for your customer data to bring you more business. We know this is true, because we helped a…
March 3, 2015 in Advertising, Digital Marketing, and 5 others
You put together a good sales event. Created good offers. Priced everything in the store with special tags. Spent a good budget promoting it. And when the weekend of the…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
November 11, 2014 in Advertising, Digital Marketing, and 4 others
Last week, I kept coming across articles on this revelation from the latest Forrester study:: Digital to overtake TV ad spending in 2 years – Forrester Research Perhaps you saw…
October 28, 2014 in Advertising, Holidays, and 3 others
Retailers are always looking for the next big thing or trend that will spur more sales. Major holidays usually stir the pot quite nicely. So retailers often try and extend…
August 26, 2014 in Advertising, Holidays, and 2 others
An article today shows that this year’s Back To School spending is set to eclipse $75 billion in sales. It says K-12 back-to-school spending has risen 55% over the last decade. So clearly the question we raise here is a valid one and statistics seem show that it’s trending in this way.
July 29, 2014 in Advertising, media, and 1 other
The circular newspaper insert has forever been a key marketing tool for retailers. But newspaper circulation has continued to plummet and some don't even deliver on a daily basis. Here…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
