July 22, 2014 in Advertising, Promotion, and 1 other
Can you drive retail sales without naming your sale? There seems to be a growing trend by retailers to not give their weekly sales a name. Used to be, if you…
July 8, 2014 in Advertising, Customer Service, and 4 others
Better motivation to shop. Better closing tool. Better customer experience. All things you can achieve if you just know how your customer wants to pay and can customize the experience…
July 2, 2014 in Ad of the week, Advertising, and 2 others
It feels like one of the best Dove campaigns we’ve seen in recent years. In fact, watching it the first time, I thought it was. But the advertiser bringing us…
June 17, 2014 in Advertising, demographics, and 2 others
Thanks to easy access to the web almost anywhere and social media, we have reached an age of transparency and authenticity. These aren't just the latest buzz words. They are…
June 4, 2014 in Advertising, demographics, and 4 others
When it comes to achieving big sales volumes the best direct marketing tool continues to be direct mail. It clearly outperforms all other tools. But, postage costs alone have risen…
June 3, 2014 in Advertising, Digital Marketing, and 4 others
When you combine your data with social media marketing in smart new ways, you can get incredible results – even if you're a high-ticket brick and mortar retailer. Here's a…
March 18, 2014 in Advertising, Holidays, and 2 others
This time of year I used to have to do St. Patrick's Day sales for all our retail clients. We'd have rainbows and leprechauns and Irish jig music and all…
February 11, 2014 in Advertising, Marketing, and 3 others
Which is the better strategy for your TV ad campaign: :15 second spots or :30 second spots? It all depends on who you ask. And, more importantly, what are your…
February 3, 2014 in Advertising, Marketing, and 2 others
It was an interesting crop of ads for this year's Super Bowl. Not too many went way over the top this year. Even perennial Super Bowl worst list resident, Go…
January 21, 2014 in Advertising, Holidays, and 3 others
Yesterday was Martin Luther King Day. The Global Village Store in Duluth, Minnesota thought it was a good idea to celebrate by putting everything black on sale. Their in-store signage…
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