December 4, 2012 in Advertising, Marketing, and 2 others
What do you want to bet that every Thanksgiving celebration in America had some kind of conversation around “are you shopping Black Friday sales?” A simple little question that could…
October 9, 2012 in Advertising, Marketing, and 3 others
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
September 25, 2012 in Advertising,
Eliminate every excuse your customer has to NOT come in and you should see the sales start ringing. Countering resistance can get the shopper out of the house and into…
September 18, 2012 in Advertising, Marketing, and 1 other
Pressure points are aggressive, appealing short-term deals added to a retail event . We encourage our furniture retailers to include them as frequently as once a month, and always over…
September 11, 2012 in Advertising, Customer Loyalty, and 3 others
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
September 4, 2012 in Advertising, Holidays, and 4 others
We have trained the American public to wait for natural holidays to shop. It's not just a day off to shop, it's when all the retailers give their best deals….
August 28, 2012 in Advertising, Marketing, and 3 others
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
July 20, 2012 in Advertising, Digital Marketing, and 2 others
Advertisers are scrambling to find places where people will still watch their ads. How do you get people to not skip them on TV with their DVR? How do you…
July 17, 2012 in Advertising, Direct Marketing, and 3 others
Over the years retailers have trained customers to expect a sale with the biggest offers on the “natural holidays” like 4th of July, Labor Day and Thanksgiving. When these special…
February 7, 2012 in Ad of the week, Advertising, and 3 others
The 2012 Super Bowl and accompanying Brand Bowl has come and gone. There were some good ads and some really bad ads, but none stood out to me as truly…
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