February 7, 2012 in Ad of the week, Advertising, and 3 others
The 2012 Super Bowl and accompanying Brand Bowl has come and gone. There were some good ads and some really bad ads, but none stood out to me as truly…
January 12, 2012 in Advertising, Digital Marketing, and 4 others
Part 1: Know your mobile customer For most of us the 2012 resolutions look like this: lay off Hot Pockets, earn a ton of money and make a diligent effort…
December 22, 2011 in Advertising, Holidays, and 1 other
I was reading through Ad Age's list of best Christmas ads for the year and noticed that all of them other than Macy's focus on the stress of the season,…
December 1, 2011 in Ad of the week, Advertising, and 3 others
Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought…
September 13, 2011 in Advertising, Business, and 3 others
Ever get handed one of those projects that nobody cares about? Something under the radar that just needs to get done? What do you do? Grumble and just crank something…
August 10, 2011 in Advertising, Direct Marketing, and 3 others
If you've looked at your mail recently, you may have noticed that much of the direct mail pieces (re: junk mail) you're getting have QR codes on them. You may…
July 6, 2011 in Ad of the week, Advertising, and 1 other
In last week's AOTW, we gave Pepsi their due for a fun Santa spot positioning their flagship brand with a Coke spokesperson. This week, we're giving the nod to Coca-Cola…
June 10, 2011 in Advertising, Business, and 4 others
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
April 22, 2011 in Advertising, Digital Marketing, and 4 others
An in-depth look at online couponing sites and how they work. Do you remember gathering stacks of newspaper and a handy pair of scissors to begin your day of coupon…
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