April 25, 2019 in brand strategy, Branding, and 1 other
July 12, 2018 in brand strategy, Engagement, and 2 others
Paying Attention Should Be Part of Your Brand Strategy
Good things happen when brands pay attention to their customers. This has always been true, but as our world spins faster down the tech-driven rabbit hole, so many things pull…
June 13, 2018 in Advertising, brand strategy, and 2 others
IHop’s IHob Flip Creates Amusing Brand on Brand Bashing
Loose lips sink ships and thanks to a (deleted) thread on Reddit by an employee, the big news about IHop’s new Black Angus Burgers was disseminated before the big 6.11.18…
January 25, 2018 in brand strategy, content development, and 5 others
Why Speaking In Your Customer’s Voice is Important
How you talk to your customers can make a big difference in how successful your brand is. We have so much data available today. Customers are hyperconnected and able to…