April 15, 2011 in Advertising, Branded Entertainment, and 2 others
Like many of you, I've spent the last 24 hours hearing the country mourn the end of an era. Even though I never watched either of these soaps, (because my Mom reads…
December 16, 2009 in Branded Entertainment, Branding, and 6 others
Online content created by consumers isn't just bad home movies any more. With the availability of great, easy-to-use tools, the consumer has upped their game beyond the "Funniest Home Videos"…
November 26, 2009 in Advertising, Branded Entertainment, and 9 others
Sitting at home watching the Thanksgiving parades on TV, I'm struck by how much marketing has changed in recent history. Sure, that's something I've known for some time, but watching…
October 13, 2009 in Books, Branded Entertainment, and 7 others
I attended the Brand Camp University event this last Saturday and it was a fabulous day filled with wonderful and inspiring speakers. It was great a brain dump of information…
February 17, 2009 in Advertising, Branded Entertainment, and 7 others
Welcome to the age of the fleeting consumer. The American attention span is getting shorter. Oops, just lost half my readers. People are finding ways to avoid marketing efforts. Online,…
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